Beintoo is an API that offers a licensable gamification boilerplate, combining ideas from foursquare and SCVNGR. It offers a standardized currency called “Bedollars” to create its own inter-app economy. What’s different about Beintoo is that it’s embeddable across various apps but is backed by a strong networked service.
The open approach hasn’t really been tried yet, so I’ll be interested to see if this takes off.
Bonus: The presenter sounds like Janosz from Ghostbusters 2.
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